Identity Design: Delta Series
Identity Design for Delta Series as a company and a set of printed documents and information on the design.
Project Scenario
For our class we were instructed to design and produce a 2 Spot Colour identity for a new business of our choosing. The business required a name to the company, and a vector logo for it.
We were required to create a letterhead, business card, tax invoice, receipt, and a complement slip (any extras are my doing and were not required).
My Company
I decided to go with something I am passionate about. That being computers, and gaming. So I decided to create a company that would create and sell Mice, Keyboards, Top Class 7.1 Headphones, etc.
The final name I came up with was of course 'Delta Series'. I wanted to incorporate a Greek symbol into my work because I've always loved the Greek alphabet and letters such as Omega and thought tying one into the logo would be fun and also a challenge.
The word Delta was chosen because it's meaning: "Variation of a variable or function" which works perfectly for Delta Series. Because my company would have multiple functions selling all sorts of products.
The Documents
The Business Cards. W: 90mm x H: 55mm and printed onto 300 gsm, uncoated.
The Letter Head. W: 210mm x H: 297mm (A4) printed on 100 gsm, Konica Minolta Pure White.
Complement Slip. W: 210mm x H: 90mm printed on 160 gsm, Konica Minolta Pure White.
Receipt / Tax Invoice. W: 148mm x H: 210mm (A5) printed on 100 gsm, Konica Minolta Pure White.
