Will Prins - United Soviet Sandwich Republic (Studio Project)

The Project (a lil' backstory/explanations)

For my final end of year studio project I decided to brand a fictional lunch/bakery/eatery that sold sandwiches & premade sandwiches, small savory & sweet dishes European/Russian based, as well as Russian drinks.

I wanted to do something that isn't really seen or talked about in todays society. That being the old communist USSR (CCCP) propaganda and turn it into something fun and playful as well as not hurting people sensitive to that time and era.

If anyone is fimilar with Valves Team Fortress 2 and "The Heavy" you'll know where a lot of the insperation came from. When I was younger TF2 and Heavy just called out to me as a strongman with a sandwich, and people would often joke around saying "Heavy is part of the USSR guys... The United Soviet SANDWICH Republic!".

The Font and Logo

The logo needed to feel Russian, and old block styled text done in printing presses, and with that I decided to make my own styled font for this project that I can mess with as much as I need for all my Soviet needs.

The font was to be able to work both flat, and shear'd with and angle of 350°, 345°, and 340° seen in the Soviet posters. So with hard work and sweat I give you this font with all letters A through to Z and even an ampersand symbol (&).

http://www.fontspring.com/fonts/northern-block/uninsta

Unista was chosen not only for the fact it's in Russian, but it's simple and effective san serif appearance that really married the custom font together.

The bigger bonus is that it has 19 styles that can be used to expand on the USSR if it was ever needed to be.

Letter head was designed for people who were loyalty members and subscribed to mail list as well as an email list where you'd get information on new shops, new sandwiches, promotions, prizes, etc, etc, etc.

The Flyer was made to basically be a carry away menu with information on what is sold. Easily expanded into a 3 panel brochure.